markparnell.com.au

Skills and Knowledge

I have skills in a wide range of areas. I am constantly updating and improving my knowledge, ensuring the best and most up-to-date results possible.

Below is a quick summary of my abilities. If you require more information, or have any questions, please don't hesitate to contact me.

• HyperText Markup Language (HTML)
• Cascading Style Sheets (CSS)
• PHP: Hypertext Preprocessor
• Simple Query Language (SQL)
• Active Server Pages (ASP)
• Search Engine Optimisation (SEO)
• Image Editing
• Accessibility

• HTML

  I have an excellent knowledge of HTML and XHTML, enabling me to hand-code sites when necessary. This gives me much greater control over the quality of the code. It also means that I am not limited by the tools available to me - any basic text editor is sufficient. This site, for example, was entirely hand-coded.

• CSS

  I have an excellent knowledge of CSS, enabling me to set the presentation of an entire site in one file. This means that to update or change the look of a site, in many cases I need only change that one file, not every file in the site. Using CSS for your site has numerous other advantages too, including smaller file sizes (which means lower bandwidth costs and can assist with search engine rankings).

• PHP

  I have been programming in PHP for around 4 years, and have developed a very good knowledge of it. Most of my work at PC Tools involves PHP development, as did much of my work at Clarke Computers.

• SQL

  I have a good knowledge of SQL, and am increasing that knowledge constantly, particularly through my work at PC Tools and my university studies.

• ASP

  I have a good knowledge of ASP, having used it extensively in the past on http://www.clarkecomputers.com.au and in several other projects.

• SEO

  Search Engines are vital to the success of your site - if no one can find it, it might as well not be there in the first place. I have a good understanding of various SEO techniques, and can apply them while creating or updating a site. I know what the search engines consider spam and what they like. While in many cases it is better to rely on a dedicated SEO expert, I can go some way to assisting you in gaining high rankings in search engines.

• Image Editing

  I am able to perform various image editing tasks, including touching up photos. I do not do advanced graphic work myself, but can outsource professional graphics work if necessary.

• Accessibility

  Making sure your site is accessible to any person who may want to use it is becoming increasingly important. I have a good grasp of accessibility issues and requirements, including the relevant legislation in various countries. All web sites I create are accessible to any person, using any browser/device, including text browsers and aural (speech) browsers.